The Misleading Retail Price (MRP)!
We're all familiar with the MRP ( Maximum Retail Price ) printed on packaged goods in supermarkets and other stores. MRP ( Maximum Retail Price ) Well, I've often felt it should really stand for Misleading Retail Price ( MRP )! While shopping, it's a huge point of irritation for many of us, as this seemingly deliberate overpricing by manufacturers feels like nothing short of a " legal scam ", one that many suspect has the quiet approval of the Finance Ministry. The lack of clear guidelines for setting MRP allows many manufacturers to intentionally inflate it. This practice enables retailers to offer discounts, typically ranging from 10-30% normally and a hefty 70-90% during "flash sales." Despite these seemingly large reductions from the MRP, I am sure that shopkeepers still manage to turn a profit. E-Commerce MRP and Discount The level of discounting also varies by product category. For instance, electronics, fashion apparel, sanitary-plumbing-hardw...